Relearning Marketing for an AI World

詳細資訊

The marketing world has changed — but the foundations still matter.
This book shows you how to bring timeless frameworks like the 4Ps (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, Positioning) into today’s AI-driven landscape.
Whether you’re:
1. New to marketing, curious how AI is reshaping the field,
2. Returning to marketing after years away from the textbooks, or
3. An experienced marketer facing rapid digital disruption —
This book gives you a clear, practical roadmap to thrive in the AI era.
Inside, you’ll learn how top brands like Walmart, Amazon, Nike, Spotify, and Starbucks use AI to drive segmentation, pricing, personalization, and promotion.

All references are drawn directly from official company disclosures, such as annual reports and press releases, or from leading research institutions and tech companies, including McKinsey & Company, IBM, Microsoft. This disciplined sourcing approach is intended to uphold the accuracy, validity, and credibility of the analyses and insights presented throughout this book.

If your marketing knowledge feels outdated or fragmented, this book is your bridge between what you know and what works now.
No jargon. No hype. Just real strategies backed by credible sources and practical examples.
1. Relearn timeless principles
2. Rethink your strategy
3. Rediscover growth in the age of AI

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