大師輕鬆讀 NO.1076 賈伯斯的流放歲月

詳細資訊

重點導讀　Main Idea
NeXT鮮為人知的故事與美國歷史的重塑
The Untold Story of NeXT and the Remaking of American History

1985年被逐出蘋果後，賈伯斯陷入一段荒野歲月，他失去了權力、地位與方向，但這次流放也迫使他重塑再造。
After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced him into reinvention.

Chapter 1 離開 The departure
蘋果共同創辦人、靈魂人物史蒂夫．賈伯斯被自己一手創辦的公司掃地出門，震驚各界。
It was a huge shock when Steve Jobs, the cofounder and visionary behind Apple, was pushed out of the very company he built.

Chapter 2 跳槽 Jumping ship
離開蘋果的過程並不體面。對著董事會，賈伯斯將他的離開後的下一步說得冠冕堂皇：他想創辦一家專注大學市場的電腦公司，並保證新公司與蘋果互補，不會形成競爭。
Leaving Apple was not graceful. Steve framed his departure to Apple's board as a noble next step: he wanted to create a university-focused computer company and promised it would complement, not compete with, Apple.

Chapter 3 新的開始 New beginning
與蘋果的法律糾紛打得如火如荼，賈伯斯卻沒閒著。他為NeXT張羅辦公室，同時前往馬林郡拜訪喬治．盧卡斯在牧場的盧卡斯影業電腦部門。
While all of this legal drama with Apple was playing out, Steve Jobs was busy. He set up offices for Next and also went on a visit to Geroge Lucas's ranch in Marlin County to see the Lucasfilm Computer Division.

Chapter 4 勉強支撐 Staying afloat
NeXT最大的挑戰，不是把技術做出來，是讓人們重新相信史蒂夫．賈伯斯。
NeXT's greatest challenge was not simply building technology. It was persuading people to believe in Steve Jobs all over again.

Chapter 5 Cube The cube
多年來，NeXT大學顧問委員會一再向賈伯斯提出同一個警告：價格。大學欣賞他的願景，但一切必須合乎預算。Cube若想廣泛普及，售價必須壓在3000美元以下。賈伯斯每次都客客氣氣地聆聽，然後繼續打造他夢想的機器。結果代價慘重。
For years, NeXT's university advisory board had warned Steve about one issue above all others: price. Universities loved the vision, but they lived within budgets. To gain widespread adoption, the Cube needed to stay below $3,000. Steve listened politely and kept building the machine he wanted instead. The result was painful.

Chapter 6 現實 Reality
NeXT面對的已不只是技術問題，更是一場商業危機。公司熣燦的願景，正與市場冷酷的現實迎頭相撞。
NeXT was no longer battling merely technical problems. It was fighting a business crisis. The company's elegant vision collided head-on with the unforgiving rules of commerce.

Chapter 7 軟體 Software
1991年，史蒂夫．賈伯斯與羅琳．鮑威爾結婚。幾乎同一時間，他獲任命為聲譽卓著的總統出口委員會成員，FBI隨即展開背景調查。
Steve Jobs married Laurene Powell in 1991. Around this same time, Steve Jobs was appointed to the prestigious President's Export Council. The FBI carried out a background investigation.

Chapter 8 回歸 The return
截至1993年初，賈伯斯已向NeXT投入約5000萬美元，向皮克斯投入逾5400萬美元。
By the start of 1993, Steve Jobs had injected around $50 million into NeXT and more than $54 million into Pixar.

Chapter 9 反向收購 The reverse takeover
回歸後短短幾周，蘋果的領導層便開始聽賈伯斯的，不是阿梅利奧的。
Within weeks of his return, Apple's company leadership started taking clues from him, not Gil Amelio.

延伸閱讀 Extended Reading
企業如何做出更好的選擇
How Companies Make Better Choices
公司做大之後，最危險的往往是當家的人對自己判斷的信心。判斷強，公司才有方向；判斷一旦變成不容質疑，公司就開始走下坡。同一種強勢，可以是成功的引擎，也可以是失敗的起點。
The biggest danger for a company as it grows is often the confidence its leader places in his own judgment. Strong judgment gives a company direction; once that judgment becomes something no one can question, the company starts its decline. The same forcefulness can be the engine of success or the seed of failure.

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